Isagenix International is a multi-level marketing company that specializes in personal care items and—more importantly—dietary supplements and a weight loss system. Known as a wellness MLM, Isagenix was founded in 2002 by Jim and Kathy Coover and John Anderson. In 2013, the company reportedly had over 200,000 active sales associates. According to reports from 2012, the program generated revenues of approximately 335 million dollars. Based in Chandler, AZ, most of the company’s sales are generated from inside the United States.
The Skinny on the ‘Get Skinny’ Plan
Isagenix is most widely known for its dietary supplements. The company offers two systems (a 30- and 90-day system) designed to accelerate healthy weight loss. Products associated with these systems include:
- Protein Shakes
- Weight Loss Supplements
- Diet meals and snacks
- Dietary Supplements
It’s no secret that speedy weight loss programs are often plagued by bad reviews. However, the real question is whether or not such bad reviews are justified. After all, the weight loss program that works for me probably won’t work for you and vice versa. And let’s also not forget that if there truly were a fast and healthy means of losing weight, we wouldn’t be facing such a pandemic of weight problems amongst the population.
Isagenix markets and sells its products via a MLM network. For the multi-level marketer who generates personal and commissioned sales, the real question is whether the product is a sound investment to stake both money and reputation on.And when it comes to dietary products, one of the first things to look for is a valid case study.
The Isagenix Case Study
According to an article by Harriet Hall of Science-Based Medicine, a clinical study of Isagenix was not published until 2012. The complete study, conducted by Kroegeret al. published in the Nutrition and Metabolism journal, is available online.
The study indicated that although Isagenix dietary and weight loss products are not all natural, they do appear to produce an effective diet therapy that can reduce body weight, visceral fat mass, and lipid indications of CHD risk. Although Hall’s article labels the study’s results as “uninterpretable,” the clinical study does indicate that the products as viable, effective, and safe. However, overall the study fails to address any benefits of intermittent fasting (the foundation of the 30- and 90-day programs), and whether the Isagenix system has an advantage over other calorie-restricting diets.
Isagenix’s Current Reputation
In the dietary supplement and weight loss world, products solid via a MLM are generally considered to be more expensive with no proven or notable advantages over any other product—including those sold outside of a MLM system for less. Interestingly, DietShakeReviews.com has put a spotlight on Isagenix Isalean, revealing a 4 out of 5 star consumer rating and stating that at first glance this product and the Isagenix system “is definitely one worth noting.” Labeling Isagenix Isalean as one of the top rated brands, the review reveals strong consumer appeal and support.
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An MLM to Consider
Based on consumer ratings and response, it appears that Isagenix is a MLM worth considering. Since a buyer base has already been established and people interested in dietary supplements and weight loss rate the system well, a solid market for these products already exists.
The MLM program backing this system is based on what Isagenix calls a Team Compensation Plan. Once accepted as a new Associate, you will be granted access to a Retail Business Center (RBC) designed to track your team sales. You will have the opportunity to grow from an Associate to a Consultant and earn greater benefits and kickback.
Consultant status is earned by being an active Associate and having at least one Active Personally Enrolled Associate on your Left and Right Sales Teams at any time within 30 days. If you choose to invest in this MLM, becoming a Consultant will be your number one goal. Consultants are able to accumulate Team Bonus Volume (BV), and a team bonus of up to 250 Cycles each week. The drawback to the program is that it appears you must reach Consultant status before you’ll start generating a healthy income.
Isagenix International appears to be a legit MLM. As is the case with any multi-level or group marketing system, the key to success lies in numbers and a proven marketing plan.