Javita Coffee Scam: Is It Really a Scam?

By | April 10, 2014

Underwater scene of a businessman taking the baitWhether you’re investigating Javita Coffee Company because you’re planning to join or you want to stop someone in your family from joining, it is great that you’re taking the time to find out about this business before committing to it.So, let’s get straight to the facts.

The Company 

Javita Coffee Company is based in Boca Raton, Florida. It was founded in 2011 by President and CEO Stan Cherelstein, who is a veteran in the network marketing industry. Javita is the sister company of Waiora, a direct selling company focused on healthy living products.Javita is a young company,so it’s yet to prove itself given how businesses generally fail within the first 3 to 5 years of operation. It helps that it has an experienced management team and is associated with a company that has been in business since 2004.

The Product

The Javita Coffee product line initially consisted of two kinds of instant coffee – one called energy + mind is blended with herbs for mental alertness and improved energy and the other called burn + control for appetite control and increased metabolism. They now have a tea offering which also helps in weight management.

If you look at the company’s website, you’ll see that they often mention the fact that coffee is the most popular beverage consumed the world over, which implies there’s a huge market for their product. It is true that there is a huge market for coffee. It is a $30 billion-a-year industry in the United States alone. But it is a mature market, so selling another brand of coffee is not an easy sell. You have to overcome brand loyaltyby offering not just something new but something more relevant.Javita coffee scam

This is where the knowledge of marketing comes to play. You have to know your product well enough to know what about it you have to sell to your target customers, aside from knowing who your target customers are in the first place and how to reach them.

Business Opportunity

The Javita Coffee Company is structured as a regular network marketing business that combines direct sales and multi-level marketing (MLM). As a distributor, you have a retail channel and a business building avenue to advance yourself within the organization. The opportunity entails promoting a product to improve health and wellness to retail customers and attracting prospective business partners with the promise of financial success.

It’s easy to say there may be some hint of truth to all the Javita Coffee scam claims just because recruiting is a component of all network marketing scams. A deeper look into how earnings are made in this company and whether recruiting is more important than selling is necessary to find out if it’s truly a scam.

Compensation Plan 

As a direct selling company with an MLM system, you can earn from Javita Coffee Company in multiple ways. First, you can earn profits when you directly sell coffee to consumers and through commissions from purchases of your personal customers. When you a recruit a new member, you will get a bonus from his or her first product order. The company offers several other bonuses such as Top Enrollers’ Bonus and even a BMW Car Bonus.

It does appear that their compensation plan has been designed to encourage and reward both sales volume and team growth. Selling products is required in order for a member to advance in ranking whereas scams typically just ask members to keep on recruiting people into the network without really selling anything.

The company says their opportunity offers the chance for members to earn weekly or monthly income. They emphasize team work and helping other people succeed in order to become successful yourself. Of course, you may be well aware that this is easier said than done. While their compensation plan is attractive and sound, you need to take measured steps to make it profitable for you.

What Should You Do Now?

After you’ve done your research diligently, the next smart thing to do before signing up for this business or any other online business venture is to prepare yourself. Don’t be surprised to learn that while the business promises financial independence and there are some who have actually succeeded in the company, many of its distributors are making very little money, if any at all.

This type of business is clearly not for everyone, certainly not for someone who doesn’t have the time to learn how to make it into a high-earning enterprise.It’s called network marketing or multi-level marketing,so if you don’t know anything about marketing, how can you expect to make it?

Get the right internet marketing training and learn how to properly market the product and grow your home-based or online business. You will also learnhow to attract and engage the right customers and like-minded aspiring entrepreneurs who will partner with you. They are out there. You just have to know how to reach them and connect with them.The stories of failures are true but so are the success stories. There are tips, tricks and tools to succeed in this type of business. You can start your road to being a successful online entrepreneur by trainingto be one.

Leave a Reply