What pops into mind when you ask the question: what is social media marketing? One very likely answer is naming three of the most popular social media sites: Facebook, Twitter, and YouTube. Which is pretty accurate for starters, when attempting to define social media marketing. This article will try to elaborate the answer to the title question. Read on.
What Is Social Media Marketing?
Social media marketing is a marketing strategy that uses social media websites and networking to attract traffic through content and media sharing, news feeds, and instant messaging. It relies on the interactive nature of the web to connect people for marketing purposes.
Integrating social media marketing tactics into your business strategy can encompass many aspects, from adding Twitter and Facebook buttons to your website to creating entire social media campaigns, including blogging, networking, and viral content, such as videos or posts.
Social Media and Blogging
These two are interconnected ways to increase traffic by regular posts and sharing through websites. Blogs use comments and feedback to stimulate dialogue between readers, which in turn can be shared through social media websites.
Social Media and Networking
As a website owner or blogger, you rely on search engines to reach your audience, whether they are customers, prospects, or readers. Google logarithm updates make it increasingly clear that to make it online you need relevant content that gives searchers what they are looking for, determining them to share it with others. That’s where social media come into play. To be noticed, you need to be visible on social networking sites. Social media give businesses the opportunity to connect with customers, while at the same time stimulating customer interaction.
Electronic Word of Mouth and Facebook
Social media websites, such as Facebook, encourage content and media sharing among readers/users/consumers, through what’s called electronic word of mouth (eWoM). Sharing works as a validation mechanism, attracting attention toward a brand, product, or service.
Tweet Your Marketing Strategy
Originally, a micro blogging platform, Twitter has become an effective vehicle for social media marketing through its ability to spread the word about companies, products, services, and events. It connects businesses and customers, keeping them updated about each other’s moves.
Social Media and Viral Marketing
YouTube indisputably proves the power of viral marketing in video form. Well-targeted social media marketing campaigns are an effective tool to increase traffic and grab attention.
Use the Power of Social Media Marketing
Social media marketing leverages the social dimension of the Internet, helping businesses reach users and consumers, and stimulating the interaction between them. Social media marketing is a powerful tool that, if used effectively, can enhance your online presence, drawing people to your website or blog, and ultimately promoting your business.
So, what is social media marketing good for? What’s in it for you? That is the question you need to ask yourself right away, if you haven’t done it already. Or, if you did, try answering it again. It might lead you to new insights, which you can use to improve your overall marketing strategy.
Do you have more questions about Social Media Marketing or have a comment/thought . You can leave your questions or comments in the comment section below or you can contact me at my Wealthy Affiliate profile.